Video is the new gold standard for websites. Photos are great, but when you add sound and movement it takes the viewer to another level. Having a video on your website makes your site come alive. You could argue for a slideshow, but a slide show does not have the same impact especially with the younger audience. They have grown up consuming video, they expect it. And when a website doesn't have a video, they will move on to owe that does.
It seams like people just don't have the time to read anymore. Especially when it comes to websites and even more so when it comes to viewing that website on a mobile device. And this year mobile website searches surpassed computer website searches for the first time. And that's not likely to change.
And when it comes to remembering content, people are more likely to remember and retain as much as 70% of video content. That's why video is so important. It is a very powerful tool if it is developed and used correctly. It can be a sales person working for you on your website 24/7/365.
Website videos have been proven to generate results and increase revenue.
Example: You may have heard of AirBnb that let's users find a place to stay anywhere in the world. They started out with just 200,000 bookings. Then AirBnb began using video during the spring of 2010. After just 9 months of creating and circulating video, AirBnb had reached over a Million Bookings or about 3,000 bookings a day. How did they do it? Christopher Lukenzic, AirBnb Marketing Manager, said, "What we found with video is that it's the easiest way to tell a story and it's the one that people will actually watch and engage with. We could write blog posts and feature people in a written format but it's not nearly as engaging as video."
So if you've been waiting to put a video on your website, it might be time to do it now. And if you already have one, it may be time to evaluate the quality and message to make sure it is telling a compelling story.
Invest in your business. Your Video is a One Time Investment for a Life Time of Advertising. No other medium delivers your message as personally, efficiently and cost effectively as video. Video solicits business and drives traffic to your door.